Analysis of red cultural tourism project design

Red tourism is an important part of tourism economy in Zunyi City. The design of red cultural tourism projects can promote the economic development of Zunyi City, inherit and carry forward red culture, and solve the employment problem of local residents. This paper probes into the principles that should be followed in the design of red cultural tourism projects in Zunyi, and designs relevant tourism projects and tourism routes.

Key words: red culture; cultural tourism; project design

In recent years, with the vigorous development of the red culture industry, waves of red culture propaganda activities have been launched in the whole country. As an old revolutionary area, Zunyi is rich in red culture resources and has a solid foundation for the development of red tourism. The design of red culture tourism projects will promote the development of Zunyi area. The sustainable development of economy, society and culture is of great significance.

Significance of red cultural tourism project design

1) promote regional economic development. Zunyi, as an old revolutionary area, has a relatively weak economic foundation, a shortage of funds, a lack of professional tourism talent resources, and a very scarce technology to put into use. The development of red cultural tourism projects, with unique resources, low input, high output, quick results, less pollution, in a relatively short period of time can earn much-needed economic start-up development funds. Through tourism to promote the development of other industries, become a breakthrough in the local economic start, promote the Zunyi region out of poverty and become rich. 2) solve the employment problem of surplus labor force. Tourism is a labor-intensive industry, the development of related industries must require adequate human and material resources. The average cultural level of residents in Zunyi is relatively low, and the phenomenon of surplus labor force is very serious. Through the design of red cultural tourism projects, the local residents are comprehensively trained to improve service skills, so as to promote the development of local economy and improve the level of personal income. 3) inheritance and protection of red culture. With the accelerated pace of reform and opening up, people's ideas have been opened up, and eventually become a complete model, blind worship, their own unique excellent traditional culture gradually forgotten and lost. Red culture with the spirit of the Long March as the core has also been indifferent. Therefore, the design of red cultural tourism projects, so that people fully realize the importance of red culture, culture and tourism in-depth integration and development, is an effective way to inherit red culture.

Two, red cultural tourism project design principles

Red cultural tourism project is based on red cultural resources to meet the needs of tourists to recall their ancestors, learn and inherit the spirit of the Long March. 1) market orientation, highlighting the principle of characteristics. Zunyi is rich in red cultural resources. Whether it is the site of Zunyi Conference, Loushan Pass, Sidu Chishui, or the cemeteries of the Red Army martyrs, Zunyi has its own characteristics. When designing tourism projects, we should base on cultural resources, take market demand as the guide, highlight the cultural characteristics of red culture and firmly grasp the red tourists. Consumer behavior characteristics, always pay attention to the market demand dynamics, strive to develop a "people without me, people with my superior, people with my special" cultural tourism products. 2) government guidance and unified planning principles. The design of red cultural tourism projects should be carried out selectively and emphatically under the guidance of the government. At present, most of the tourism operators still use the thinking of mass tourism stage to promote tourism products and strive for repetitive tourist sources. At the same time, some places are not properly planned, eager for quick success and instant benefit, regardless of the ecological balance, thus causing damage to the red cultural resources and the natural environment. Therefore, in the process of designing the red cultural projects, on the one hand, we should follow the law of market demand, rely on the red cultural resources, highlight the characteristics; on the other hand, under the guidance of the government, we should unify the planning, integrate the red tourism resources, rely on the advantages of large-scale tourist attractions and mature tourism products brought by the source of tourists, in order to point out. With the development of scientific planning. 3) people-oriented and the principle of universal participation. The 21st century is an era of experience economy. The participation of red cultural tourism projects should be embodied not only in the participation of local community residents, but also in the participation of ethnic cultural tourists in tourism activities. Actively guide local residents to participate in the development of red culture tourism, so that they can become the biggest beneficiaries of tourism development. Only by participating in the production and life of the Red Army and making red diet can tourists better understand the spirit of red culture, inherit red culture, design multi-level, participatory and innovative red cultural tourism projects. 4) the principle of cultural protection and sustainable development. The development of red culture industry can not only promote the local economic development, but also promote the protection and inheritance of local culture, expand the visibility, and improve the investment environment and living environment. Red cultural tourism projects have a series of impacts on the society, economy and environment of the old revolutionary areas. Ecological capital and cultural capital are the basis of sustainable development. The loss of traditional culture and the over-commercialization of development and construction activities threaten to destroy the red tourism resources. Red tourism project design should pursue the harmony of economic, social and cultural benefits. Without a good ecological environment, red culture has no space for its survival and development, and the harmonious symbiosis between man and nature should be realized.

Three, red cultural tourism project design ideas

1) tourism project design. (1) construction of red tourist attractions. First of all, we should reasonably design the commentary content of the scenic spot. First, enrich entertainment projects and interact with tourists. For example, after the commentator has focused on the explanation, the site is available.